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Volume 3, April 2005
Return to Ashburn
For the second year in a row, Bayer Environmental Science was proud to be a key sponsor of the 10 th Annual Turner County Fire Ant Festival in Ashburn, GA. With arts and crafts, cook-offs, races, a pet parade, fireworks, musical performances, demonstrations and a 5K run, the festival offered something for everyone. Bayer representatives and local lawn care companies were on hand to educate attendees on how TopChoice™ controls the festival's namesake nuisance.
This year's festival featured an eighties theme – featuring "Ant No Stopping Us Now" as the official theme song! Events included a lip synching contest, drive-in movie and fireworks. Not to be upstaged, Donald Trump, Omarosa Ant, and cast performed for the audience, adding another light-hearted touch to show southerners how they can deal with the crucial issue of fire ants.
 
Fire Ant Superhero Unveiled
Captain TopChoice recently revealed to curious fans and onlookers that he once
worked in the fight against fire ants as a scientist at Bayer Environmental Science.
"We knew him as Dutch Davis, a mild-mannered entomologist on our research
staff," commented Bryan Gooch, business manager, insecticides, Bayer Environmental
Science. "He approached us several months ago and revealed his secret identity
as Captain TopChoice. Of course, we were very skeptical about his claim.
But he demonstrated his superpowers for us, and now we're thrilled to have
him on our team."
An official from Bayer's human resources department said that Davis worked independently at a location in Mobile, Alabama. Mobile is widely known as the point of entry into the United States for the red imported fire ant.
According to a source in Bayer's development office, the research by Davis played an integral role in developing the Domino Effect ™ delivery method present in the company's revolutionary fire ant technology – TopChoice. "The idea dawned on me while monitoring the behavioral interaction of fire ant colonies from my glass-enclosed observatory," acknowledged the superhero. Captain TopChoice operates from an impenetrable underground lair.
A freak accident involving fire ants altered the atomic structure of Davis' DNA as a young boy. Davis found himself equipped with superhuman abilities in the mold of Spiderman and The Green Lantern. His x-ray vision allows him to see how far and deep fire ant mounds reach. Channeling his powers through a special laser on his wrist, he c reates a force field around areas treated with TopChoice to kill existing fire ant mounds and prevent new colonies from forming. His power laser also protects treated areas from reinfestation after drastic weather conditions like hurricanes and heavy rains. Although powerful and long lasting, his laser must be recharged after one full year.
Captain TopChoice stated that it was time for him to take a more visible role in the fight against fire ants. The superhero will serve as spokesperson for TopChoice ™ , the company's preventative fire ant product. "After helping Bayer bring TopChoice to market a few years ago, I knew that my time was nearing. As the product spokesperson for TopChoice, I now have a means of educating humans about the danger of fire ants. And I'll be representing a product that will let families finally take back their lawns from the army of evil red fire ants that have spread their venom of terror across the southern states of this great country ."
Captain TopChoice will also be attending Bayer-sponsored minor league baseball
games, festivals and various events throughout the rest of the year.
See the calendar of events for more information.
Yankees Spring Training
On March 24th Captain TopChoice made his public debut during the
Yankees spring training game against the Atlanta Braves in Tampa, Florida.
Captain TopChoice greeted fans and helped the Yankees staff hand out TopChoice
water bottles as well as magnets and temporary tattoos. Also making
it's debut were the new TopChoice television commercials, which will air in Florida
and Texas this month. Local lawn care and pest control professionals also
enjoyed the game, looking on from the TopChoice suite. Fans can meet Captain
TopChoice at future minor league baseball games. Check the TopChoice calendar
for an appearance in your area.
Share Your Story...
Every quarter, TopChoice Times invites readers to send in personal stories highlighting their experiences and encounters with fire ants. We will select one each quarter from those sent in to be included in the next newsletter. To share your story with us, simply click on the following e-mail address and "fire" away!
keskin@tierneyagency.com
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