Volume 4, October 2005
Playing Outdoors Proves to have Hidden Costs—where and what were the hidden costs associated with this bite?
One toddler got a little more than he bargained for while
playing outside in the Lone Star State. Three-year-old Anthony
LaScalea was playing with a stick one Memorial Day weekend when a red
fire ant, which was attached to the stick, became increasingly
agitated. Finally, Anthony threw the stick and the ant was
projected off, landing directly on his eye. Upon contact, the
fire ant clasped on and began to bite Anthony's eye. The swelling
and pain were instant and the LaScalea's immediately called their
family physician. Anthony's parents were advised to give him an
antihistamine and wait 24 hours to determine how his body would react
to the bite. By morning, Anthony's eye was swollen shut.
Anthony was hospitalized and underwent several tests to find out how
serious the infection had been. Doctors found that his eye had
not been damaged and finally, the swelling began to go down—what a
relief!
Holiday in Dixie Festival
In celebration of spring and the Louisiana Purchase, the town of
Shreveport, LA, hosted the 57th Holiday in Dixie Festival April 15-25
at Cargill Park. In conjunction with the festival, Cargill Park
also hosted the annual Fireman's Regional Softball Tournament.
To assure athletes and guests that the area was fire ant-free, Platinum
festival sponsor, Bayer Environmental Science, donated TopChoice™ fire
ant control in time for the festivities to begin.
Listed as one of the Top 100 Events in North America, the Holiday in
Dixie festival is comprised of more than 50 activities, including a
treasure hunt, block party, parade and carnival. This
multifaceted spring festival is one of the oldest running in Louisiana
and welcomed more than 300,000 guests this year.
As part of their national community outreach campaign, Bayer
Environmental Science traveled to Shreveport to help generate awareness
of the ongoing fire ant problem residents face. During the
festivities, employees enjoyed a competitive game of softball, while
Captain TopChoiceTM distributed giveaways such as: TopChoice
flip-flops, foam cowboy hats, magnets, and tattoos to attendees.
At the TopChoice tent, children and adults were provided the chance to
win flip-flops and cowboy hats by testing their luck in a game of
beanbag toss. At the holiday parade, Bayer Environmental Science
representatives and Captain TopChoice rode atop the Ambassador float
and tossed Mardi-gras style beads, candy bars, and atomic fire balls to
spectators.
"With so many guests spending time here each year, we can't take
chances with fire ants. We are excited to be able to provide a new
level of fire ant control to those visiting Cargill Park," says Terry
Williams, Superintendent of Grounds for Shreveport Parks and Recreation
Council. "Cargill Park is the most used of all our public parks, and we
want to make sure it is a pleasant experience for every visitor,
especially as the park will be the site for this year's Fireman's
Regional Softball Tournament!"
Located in southwest Shreveport, Cargill Park consists of 100 acres
featuring baseball fields, soccer fields as well as picnic areas, a
playground and walking paths. The TopChoice application focused
on the six and one half most utilized acres of the park.
For those living in the Shreveport area, fire ants are a relatively
familiar nuisance. Because of its tropical climate, these
destructive pests are able to thrive in Louisiana. In fact, the
entire state of Louisiana is currently under quarantine for red
imported fire ants.
"Fire ants are of particular issue in heavily-populated urban areas
like Shreveport, and where families spend a lot of time outdoors," says
Foster McWhorter, Bayer Environmental Science. "To protect kids and
pets, grounds managers and homeowners should consider a
professionally-applied preventative insecticide like TopChoice."
Extension Agents - Who are They and How Can They Help You?
Through partnerships with hundreds of local, state, national and
international organizations, extension agents have vast resources and
expertise to help solve your pest management problems. Field
staff often cooperate with specialists at land-grant universities and
other research facilities to compare studies and findings.
Agents work with local governments, community leaders, families, and
individuals to address problems and issues that help improve people's
lives. They are engaged in a broad range of educational programs in
agriculture, community resource development, nutrition, health, family
issues, lawn and garden, and youth development.
With the help of extension agents, farmers are able to create and
maintain healthy, profitable, and environmentally sustainable
operations. Extension agents also provide pest management professionals
with resources for the latest products and treatments on the
market. Regional research and extension centers address the
specific needs of each community. To contact an extension agent
near you, visit the Cooperative State Research, Education, and Extension Service site or call 1-800-FED-INFO (1-800-333-4636).
Baseball Sponsorships, Fire Ant Awareness Days, and One-Year Celebrations...
As fire ant foraging season warmed up in the south this summer, Captain
TopChoice warmed up with the players of several minor league baseball
teams. Bayer Environmental Science was the main sponsor of the
Savannah Sand Gnats, Jacksonville Suns, Charleston RiverDogs, and
more. At each game, Captain TopChoice stepped up to the mound and
threw out the first pitch! In addition, more than 100 lucky radio
listeners received free tickets to these games, compliments of Bayer
Environmental Science.
In an effort to communicate the dangers of fire ants to residents in
their own communities, several mayors throughout the south joined
forces with Bayer Environmental Science to designate one special
day---Fire Ant Awareness Day. On these days, local pest
management specialists were present to discuss the precautionary
methods and treatments available to homeowners.
With the help of local lawn care companies, TopChoice donated more than
80 acres of fire ant treatment to locations where these pests threaten
the health of families and pets. To recognize the long-lasting
control that TopChoice provides, Bayer Environmental Science celebrated
the "One Year Fire Ant Free" status of locations such as: Saluda Shoals
Park, Seven Oaks Park and Crooked Creek Park in Columbia, South
Carolina; Riverside Park, surrounding the USS Battleship in North
Carolina; and Moosehaven Retirement Community outside Jacksonville,
Florida.
Captain TopChoice Destroys Fire Ants in "Lawn Invaders" Online Game
Join fire ant-fighting superhero, Captain TopChoice as he eliminates
pests in the new online vid eo game, Lawn Invaders. Brought to you
by Bayer Environmental Science, the interactive game allows players to
destroy an army of red fire ants. Learn more about how TopChoice
can help you rid your own lawn of these dangerous pests and play the game today at www.nofireants.com.
Captain TopChoice Soars Through the South
During minor league baseball games, TopChoice donation events and Fire
Ant Awareness Days, Captain TopChoice has been able to reach out to the
residents of fire ant infested areas. Keep your eyes and ears
open---he may be visiting your community next!
 Captain TopChoice runs the bases between innings at the Savannah Sand Gnats game on Friday, June 10, 2005.
 Eager fans receive a personally signed autograph from Captain TopChoice!
 Captain TopChoice protects the TopChoice table at the Charleston RiverDogs game and provides fans with TopChoice magnets and other giveaways.
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